Everyone wishes their business was a cool one. However, we’re willing to guess that most companies are responsible for things that are just downright dull. There’s no point in naming names, but we all know there are some products and services that you can’t make sound exciting.
Or can you? While not every business can have the fun, creative reputation as, say, Lego, or similar trendy brands, you don’t need to resign yourself to being a company that toes the dullness line. This is a better reason than any other to make your business look good, look cool, and attract interest. So, how can you do that?
An engaging marketing campaign could end up with your ads and commercials going viral, making sure to draw more eyes to your product than ever before. Rather than rely on tried and tested, but ultimately dull and drab marketing efforts, instead consider something a little more modern.
If you don’t know where to start, consider the vast variety of resources you can find online. Companies in the past have used hip hop beats for sale, taken inspiration from current internet trends, or created trends themselves. However, this can run the risk of being outdated before launch. Still, by creating a marketing strategy that promotes fun, regardless of your business, you might be surprised.
Engaging Social Media
Your business is likely already on social media. However, there’s a chance that whoever manages the pages spends all day retweeting industry information. While this is useful for clients, it’s not exactly something that will draw more eyes to your product.
This isn’t to say you need to spam K-Pop GIFs on every trending hashtag (please do not do that), but you can still get involved, provide commentary, and share thoughts on the ridiculous nature that is the modern world. There is always the chance of offending someone, however. So, do what you can to stay neutral to prevent any reputation damage or #isoverparty nonsense that perpetuates social media platforms.
Freebies and Stuff
Everybody loves a freebie, even if they don’t have any need for it. You likely have a drawer full of freebies you’ve picked up from conventions and events throughout the years. Isn’t it time your business jumped on the trend, also?
These freebies can be just about anything you want them to be. Typically, companies will give out USB sticks, pens, pencils, notebooks, or even t-shirts or reusable water bottles. As these freebies have your logo and company name, they will spread the word about what you do. Even if the person who picks it up doesn’t need your service, they might know someone who will. So, while these freebies can feel like an investment that won’t get you your money back, a little patience could change that.
Your website is the first thing that people will visit when they hear about you. Because of this, you must make it as streamlined and as easy to navigate as possible.
To do this, it’s essential to hire a web designer and developer to create something easy on the eyes. It shouldn’t be an assault on the senses, but rather something that reflects your company and what it does. Match the background colors with the colors your company usually uses for uniforms, logos, and more, and make sure not to fill it with too much jargon. Otherwise, you’ll turn prospective clients and customers away.
Your name and logo are two of the first things your company created when getting started. If you’re a company that has been around for a while, then you may have had a few iterations of the logo through the years. You’ve seen this with Windows, Apple, and even Burger King, so it’s worth considering doing the same.
Keeping your logo up to date and modern will make your business feel fresh, even if it is something that has existed for decades. It needs to be immediately recognizable, while not being too over the top. If you need to, get in touch with a graphic designer to discuss options for redesigning your logo and making it look good.
They say that appearances shouldn’t matter, especially when it comes to the business world. However, you’re guaranteed to get more interest and eyes to your product if you look good compared to coming across as you’ve only just discovered what a video camera and HTML are. By striving to make your business look as good as it can, regardless of your service or industry, you can take the proper steps to stand out and enjoy all the benefits that this brings.