12-Second Video Shows Entire Creative Process Behind The Cleveland Browns New Helmet

The Cleveland Browns released their new logos and helmet colors yesterday and to say the results were underwhelming would be the understatement of the year. One commenter on the Only In Cleveland Facebook page pointed out “They could have secretly done it and we wouldn’t even know.”

He wasn’t wrong.

Well thanks to YouTube user Jason Cuddy, we now have an inside look at the creative process behind the Cleveland Browns new helmet colors.

Seriously, though. Is this the most Cleveland Browns way to redesign a helmet?

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