Cleveland Cavaliers Leveraging Season Tickets on Return of LeBron James

The Cleveland Cavaliers know LeBron James sells tickets. Everyone knows that. Like any good marketing professional would, the Cleveland Cavaliers are taking advantage of what time they may have left with The King, and using that to parlay some season ticket purchases and renewals.


I hope all is well and you are having a great week so far. With LeBron potentially making his decision any day now, just wanted to follow up with you and see if/when he signs, would you be ready to move forward with a membership? If interested, it is important I know exactly what you are looking for and can grab the seats for you right away. Once he makes a decision and if it plays in our favor, it will be similar to last time where we sell out that day, and I want to make sure I get you taken care of if you would have interest. Please let me know either way and if you have any questions or interest.

The way this email is worded, though, it sounds like the Cavaliers are allowing fans to make requests for seats with no commitment until LeBron James makes his.

This really shows you how much is riding on this decision for this organization. Quicken Loans Arena could quickly turn into a ghost town.

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