Not getting enough traffic to your website? Encouraging people to visit your site could involve some extra digital marketing strategies. Here are just some of the strategies that could potentially help you attract more visitors.
Search engines like Google and Bing are a big source of web traffic. If you don’t rank highly on search engines, less people are going to stumble across your site. SEO (search engine optimization) is an effective way to boost your rankings. Most people assume that it’s also to do with keywords, but SEO can actually involve an array of different tactics from link building to improving your site’s speed, all of which can boost your rankings. You’re best off hiring an SEO company to help you with this marketing strategy.
You can also increase traffic by encouraging people to click on ads leading to your site. PPC (pay per click) adverts are the most common form of advertising – this involves paying for an ad to run until a certain amount of people have clicked on it. There are different PPC platforms including Google ads and Facebook ads. Nowadays there are lots of tools to make PPC advertising easier such as the option of using automation scripts for Google Ads. It’s possible to hire the help of PPC experts who can fine-tune your advertising campaign.
You may also be able to encourage people to visit your site by sending out targeted emails. Many people use email marketing as a strategy to encourage return customers – by asking current customers to join your mailing list, you can keep them in the loop when it comes to news and promotions. A past client may one day open one of your emails and be tempted to re-use your services. Just make sure to only ever sign people up on your mailing list with their permission.
You can also share content from your website on social media such as blog posts or products to help encourage visitors. Like email marketing, this is a great strategy for encouraging return customers. You can also use promoted social media posts to reach out to strangers. Facebook and Twitter are two of the most popular social media sites for sharing web content.
QR codes are patterns that can be printed on physical forms of marketing such as business cards, flyers and signs. By scanning the code with your phone’s camera, the code will automatically open up your site on your phone. It’s quicker and more convenient for customers to use QR codes than to manually type out your web address. That said, you may still want to print out your web address on business cards and flyers just in case some people aren’t familiar with QR codes.